Heurísticos del comportamiento y las decisiones de financiamiento en las empresas

The process of making a financial decision assumes that each the actions being planned or discussed involves two aspects: Profit maximization and cost reduction. Therefore, it is assumed such decisions are entirely rational. Here main question arises: People make rational decisions, not influenced by behavioral factors affect quality its outcome. we seek to determine whether therefore respond hierarchy preference in use resources (Pecking Order Theory), there really this classic decision. research allows reviewing existing theoretical framework regarding heuristics starting from seminal theories latest dealing with both variables.